I’m a Principal Designer on the Platform team at SoFi, where we’re working to help millions of people get their money right.
I bring teams together to design foundational systems — from international payments to accessibility — and make them work at scale.
I’m known for connecting dots, shaping direction, and helping teams align around complex ideas so we can move fast and build great products.
Designing a system for sending money globally — balancing speed, trust, and regulatory complexity.
Building the foundation that makes accessible design the default — not an afterthought — across an entire platform.
Reimagining how people understand and manage their money — bringing clarity to a fragmented financial experience.
The Messy Middle is a design journal where I write about complexity — in products, in people, and in life — and what it means to build, lead, and evolve inside it.
This past year changed me. I shipped some of the best work of my career — building systems, making accessibility real, and stepping into a Principal role at SoFi. At the same time, I made another human. That kind of thing doesn't just add to your life — it restructures it entirely.
Impressive work and useful work are not the same thing. Impressive work is optimized for the person looking at it. Useful work is optimized for what happens next. For a long time, I oriented around being a "great designer." Strong outputs, speed, a reputation built on craft. That still matters — but it can no longer be the primary orientation.
There was a period in my career where speed was my superpower. I could take an ambiguous brief and have something on the table in hours. I could run a project forward on momentum alone. Under pressure, I got faster. I was proud of it. Clients noticed. Teams relied on it. AI can do most of that now.
